Work
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qb-photography
Google Lighthouse Performance
A high score means your website is fast, accessible, and built to best practices—leading to better user experience, higher conversions, and improved search rankings.
Project Overview
QB Photography’s previous website suffered from a complex and inefficient booking process, slow performance, and accessibility issues, which negatively impacted user engagement and business conversions. The booking system forced users through multiple steps, lacked personalisation options, and provided no clear overview of their requirements, leading to high abandonment rates.
The Goal
To deliver a high-performance, user-friendly experience that simplifies the booking journey, improves accessibility, and enhances search visibility through dynamic content and SEO best practices.
The Outcome
Before
After
Research & Discovery
User Interviews
Conducted interviews with 10+ potential clients to understand their frustrations.
Key Finding: Users preferred a one-step form that captured essential details upfront.
User Journey Analysis
Mapped the entire booking process to identify unnecessary friction points.
Key Finding: Users wanted a direct path to booking without repeated selections.
Impact
High drop-off rates due to frustration.
Users lacked confidence in their booking decisions.
The absence of a streamlined workflow resulted in lost conversions.
Accessibility Audit
Evaluated the site’s compliance with WCAG 2.1 standards.
Key Finding: Poor contrast ratios and missing form labels hindered usability.
Performance Analysis
Conducted Google Lighthouse audits to diagnose slow load times.
Key Finding: Unoptimised image assets and bloated code were major contributors to performance issues.
Crafting the Solution: From Insights to Implementation
Streamlined Booking Experience
Problem: Users faced too many unnecessary steps with no ability to customise their bookings.
Solution: Introduced a 2-click booking system with an autofill-enabled form that captures essential details and sends them directly to the CRM for automated follow-up.
Impact:
Booking completion time reduced by 70%.
Increased conversion rates with a seamless, frustration-free experience.
Personalised confirmation emails triggered instantly.
Performance Optimisation
Problem: The website suffered from long load times due to unoptimised assets.
Solution: Compressed high-resolution images, implemented lazy loading, and improved caching mechanisms.
Impact:
Load times reduced from 7 seconds to under 2 seconds.
Improved performance across mobile and desktop platforms.
Accessible and Cohesive Branding
Problem: Inconsistent colours and typography affected usability and trust.
Solution: Developed a refined colour palette meeting a 4.5:1 contrast ratio, enhancing readability and maintaining QB Photography’s sophisticated brand identity.
Impact:
Accessibility score improved from 89 to 100.
Reinforced the brand’s professional yet personal connection with clients.
CMS-Integrated Blog for SEO
Problem: QB Photography lacked fresh content, impacting search visibility.
Solution: Introduced a CMS-powered blog for photography tips and portfolio updates, driving organic traffic with keyword-rich content.
Impact:
Increased organic traffic and search rankings.
Enhanced engagement with storytelling content.
